About us

How Perimom came to be

Our story

At Perimom, we have a single goal in mind: to make the lives of pregnant woman a lot easier. Our perineal massager is the first in a line of products that will do just that.



It all started with a dream

Vered Dalal, a midwife and doula, saw the benefits of doing perineal massage in the weeks leading up to childbirth. After being involved in more than 20,000 births over 25 years, she noticed that women who did the massage had better outcomes than those who did not. Often, women would tell her they wanted to do it but couldn't: They were not flexible enough to reach their perineum on their own. In addition, even if they had a partner, it was often awkward and embarrassing. It was something they didn't want in the weeks leading up to labor.


One night she came up with the idea for the Perimom Perineal Massager. The journey to make perineal massage accessible to women began.

"We are so excited to make a simple device that could help so many women around the world"
Vered Dalal, Midwife and doula